OH WOW! That's the response I had when Dove started it's "campaign" for "real beauty." On my previous blog I even featured one of their commercials celebrating it's efforts to try build the self esteem of women all over the United States & all over the world. Well guess what y'all the party is over.
Dove is owned by Unilever. Unilever owns the inspiring company Fair & Lovely. What is Fair & Lovely you ask. Well check out this commercial for yourself.
Here's another WTF commercial. Not in english but I'm sure we all can manage to figure it out.
So what's the deal here? Why in the heck would I trust Dove's "campaign", especially trust any young women of color to benefit, when Dove's company owner really cares about money first. Whether it helps or harms a woman's self esteem, whether the message is all women are beautiful or darkies need to literally "lighten" up, Unilever is only after money. Don't believe the hype Dove is trying to sell us. Tell Dove you are not buying their bullshit. Email them or call 1-800-761-3683. A letter can be sent to: Dove Consumer Services 920 Sylvan Avenue. Englewood Cliffs, NJ 07632
Bernie & Isaac rest in peace!